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The objective of Ascent is to determine apparel needs and wants of women rock climbers ages 18-23 and discover what the market is currently lacking. In the process of this project, target market members were interviewed, design concepts were considered, a tech pack was created, and a final product was produced. The details of the garment were critically thought out to provide optimal mobility, breathability, durability, and overall function.
Ascent
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Research Findings Report
Tech Pack
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